LinkedIn is increasingly looking like classic social media apps like Instagram or Facebook. It’s not uncommon for recruiters to look at your recent posts, comments, and other activity in addition to your skills and experience to gauge how well suited you are for the job.
So if you’re looking to increase your engagement on LinkedIn to increase your chances of being discovered by recruiters, we have a few suggestions you should check out. Here are some LinkedIn post ideas you can use to better engage with your connections.
1. Share a work story
Sharing a work story is a great way to demonstrate your competence while keeping the message personal and warm. You can share how you handled a recent difficult project, negotiated workplace conflict, or devised strategies to help your business.
You don’t need to go into too much detail. The goal here is to present your employability in a conversational and natural way, without appearing self-promotional.
2. Share how you did in your job interview
Everyone knows how dreadful it is before an important job interview, so it makes sense that people want to know how you managed to land your job.
You can share tips on how to stand out in a job interview, share something particularly interesting that might have happened, or talk about how you answered some of the job interview questions. the most difficult ones that your interlocutor could have asked you.
3. Ask your connections for advice
You can create polls or ask your connections for their opinion on a certain idea, event, design, product or thing. For example, some graphic designers on LinkedIn ask their connections to compare and choose the best of two designs they have created.
It’s a great way to increase your engagement because it’s not only very inviting, but it also helps you understand your relationships better. You might also be able to use their opinions as primary data to find out what people prefer.
4. Announce a work achievement
Got a promotion? To be the employee of the month? Exceeded sales expectations? Why not share your success with your connections? It’s certainly a more direct way to sell yourself, but it can still help boost professional engagement and attract recruiters.
5. Dispel a misconception in your industry
Is there something in your industry that is widely accepted, but you know is not true? Dispelling common misconceptions can be a very powerful way to show your experience and authority in your industry.
Be careful here, though. Your connections might ask you to back up your claims, so make sure you have proper reasoning to back them up. Before posting this post, research and find notable stats that will help prove your point.
6. Thank a colleague at your new job.
If you have started a new position somewhere, you can thank a colleague for, for example, showing you how to use a certain software tool, helping you increase your productivity or sharing some of your workload.
Remember, a little gratitude goes a long way. This sends a very positive message to your connections that you recognize the value of teamwork and appreciate the time and effort your colleagues put in to help you.
7. List the do’s and don’ts of your job
Every job has dos and don’ts, and you can list the ones that work for you. For example, if you’re a writer, you can list the do’s and don’ts of content writing to help newbies with the same or similar jobs get a better idea of what to prioritize. and what not to do.
8. Give advice you are qualified to give
There are a lot of unsolicited tips on LinkedIn, and if you want yours to stand out, the best thing to do is to just stick to your area of expertise. For example, if you are a digital marketer, you can share some tips on how new bloggers can market their blogs.
Likewise, if you are an entrepreneur with a lot of experience, you can share how new startups can design strategies to compete in the market and tools young entrepreneurs can use to increase their productivity.
9. Share your work-from-home experience
While many parts of the world are still struggling, the world is slowly returning to “normal” after the COVID-19 pandemic. Billions of people have been forced to work from home, and many have started freelancing full-time or doing side gigs through sites like Upwork and Fiverr.
You can share your work-from-home story, how your business survived the pandemic and your role in it, or talk about any new skills you may have picked up during the time.
10. Write an article on LinkedIn
If there’s something you have expertise in or are really passionate about, you can write a full post about it on LinkedIn. But engagement can vary greatly depending on the topic you’re writing about.
After all, no one would want to read a long article if it is irrelevant to them or if it provides value in some way. So make sure your article is relevant to your connections to make sure they actually read and share it.
11. List your lessons from the last book you read
Any avid reader will tell you how books can be great conversation starters. If you recently read a good book, you can share the lessons you learned from it with your LinkedIn audience and comment on how you used them to improve your productivity, lifestyle, outlook, etc.
One of the best ways to add value to your relationships is to list the tools you use most often in your workplace. These can be hardware or software tools. For example, if you are a filmmaker or photographer, you can share the material you use.
If you are a content writer you can share the tools you use such as plagiarism checkers, grammar checkers, readability editors, keyword research tools, royalty free image sources and other programs.
13. Share a fact that you find interesting
You can also share a fact that you recently discovered that your connections may find surprising or useful. It could be a shocking statistic, an interesting thing that happened in your industry, or something else entirely. The goal is to spark conversations between you and your connections.
14. List your goals for the year
It’s very common for people to share their goals every new year, but most of the time those goals are vague. If you plan to share your goals, try the SMART goal plan.
The measurable nature of this plan and the social engagement of your LinkedIn post can help you achieve your goals. To take a quick example, saying “I want to lose 10 pounds” is better than saying “I want to lose weight.”
15. Show your work process
Tell your contacts how you’re doing the job and what they can get out of it. Is there a special technique you use to stay focused? How to deal with work overload? What is your favorite solution to manage stress?
Sharing these things is a great way to boost engagement. You can also ask the same questions to your contacts and see how they manage their work process.
Increase your engagement on LinkedIn
There are plenty of other topics you can write about on LinkedIn aside from the ones listed above, but these should give you a pretty good idea of what content drives results and higher engagement on LinkedIn. Remember to keep your posts relevant and useful.