Best-selling author Wiley Cash is saving some of his most cutting-edge writing for his Facebook page

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In the early 2010s, anyone following the author Wiley cash to Facebook would find what they would probably expect. There were articles on Cash’s upcoming books and reads, praise from other authors, and a few photos of Cash’s wife and the birth of their first child. But by the middle of the decade, Cash began to sprinkle more political posts.

“I’m not a journalist, but someone who engages publicly with ideas and doesn’t just pitch my ideas in a book every three or four years or whenever I can publish them,” he said. declared Cash. “I saw the little spokesperson I have in my corner of the Internet or on the book tour as a valuable place to share the ideas I have. “

In a flurry of messages in the fall of 2015, Cash called on U.S. senators in North Carolina for opposing gun control legislation. The following year, Cash devoted some of his posts to defeating North Carolina’s so-called “toilet bill”. He regularly targeted President Trump and his supporters over the following years. Since the pandemic, Cash has often assaulted opponents of vaccinations and wearing masks. Its latest targets are Texas and other states that have reduced legal access to abortion.

Cash’s fourth novel, “When Ghosts Come Home,” was released at the end of September. In the book, a mysterious plane crash triggers a story about race and class in a small town in North Carolina.

“My identity as a citizen and father and a native of North Carolina and husband and someone who has certain ideas about who I am as a person, which ends up in my books,” Cash said.

“I began to see very little line between my role as a writer and my role as a citizen. My values ​​in both activities are the same.

What is striking is that these posts can be found on the official Cash Writer page, where he has 9,700 followers, as opposed to his personal page for family and friends. The page also states that Cash publisher Harper Collins is responsible for the content.

A publisher’s publicist did not respond to an email asking him to discuss this matter, but Cash said he had the tacit support of the leadership of UNC-Asheville, where he is part of. the faculty of creative writing.

“How many times have I been to events, especially in the South, where someone stands in the queue and leans in and whispers, ‘Thanks for being a voice. Because of my community, because of my work, I could never say the things you say, ”he said.

Dave and Carrie Kerpen is a nationally recognized New York-based social media expert. They said that while public figures often see broad backlash for expressing conservative views, Cash is playing smart by playing politics on his writer’s Facebook page.

“Wiley’s page, if Harper Collins believed his comments would sell fewer books, they wouldn’t allow such comments on his Facebook page,” said Dave Kerpen.

“A lot of people with more conservative views are flocking to other networks because they feel they are not being heard or that they will be canceled for their views,” Carrie Kerpen added. .

“What authors need to do to sell books is create and develop communities of readers. Taking a perspective, political or otherwise, helps build community, ”said Dave Kerpen. “Authors need people to believe in them as people, and politics is part of that image. There is a price to pay, but for some it is a risk to take.

Cash agrees, saying that if there’s an impact on book sales, it’s minimal. He said he uses social media to build community rather than influencing anyone’s thinking on a given topic. In September and October, Cash’s Facebook page appeared to be all about promoting the book. But with last week’s election results, Cash has returned straight to the political battle horse.

“I want my kids to be able to look back at the books I’ve written, the intense paper essay of files, letters, journals and ideas, and the social media paper essay and say ‘I know exactly who was my dad, ”Cash said.

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