Ideas in the Wild: Natalie Dawson Helps Business Leaders Build Successful Teams


The success of a business depends on a leader’s ability to align and develop the people who work with him. Successful teams are intentionally built by leaders who understand the three essential components of growth: alignment, development and transition.

Natalie Dawson’s New Book Team work breaks each of these components down into actionable processes, with steps leaders can take immediately to start making a difference today. For those who want their team to excel, TeamWork can accelerate their path to a winning business with a thriving culture. I recently caught up with Natalie to find out more about her new book.

Published with permission of the author.

What happened that made you decide to write the book? At what point exactly did you realize that these ideas needed to be disseminated?

I work with small business owners every day who struggle with how to build an engaged and aligned team. I help them hire new people or deal with existing team members who push them away or who they really struggle with. Or, find a way to get someone you depend on from your business because they are no longer contributing.

After having had hundreds of these conversations, especially during COVID when many business owners were first dealing with a virtual work environment, I realized now is the best time to help business owners. company to reset itself and create this new world of work. There is a restructuring that has taken place with COVID and the expectations of employees, but also as an employer, what does building your culture really look like? Bring in team members who want to help you, who are looking for someone to learn with, and who create that environment that is beyond anything they have ever experienced before?

Executives and business owners have more than ever the opportunity to see themselves as leaders and coaches for everyone who chooses to work with them. But in many cases, they just don’t know how to do it. This book is therefore relevant for any business owner interested and excited about the idea of ​​growing their business, but struggling to find the right team. So they’re probably nervous due to bad experiences with team members before, or they don’t feel confident in their own leadership skills.

What’s your favorite specific and actionable idea in the book?

I dive deep into this process called personal, professional, and financial goal planning for your team members. I have a decade of experience implementing this process and have seen the successes behind it. Right now in our company we are doing performance reviews. We observe team members who focused on their goals so precisely (usually people who never sat down and had a conversation about their goals for an hour with someone who really cared. ‘them) and they didn’t just achieve those goals. goals but exceeded them. Now they are setting new goals and looking for their next cycle of growth, that is the subject of this book.

How do you create a system and process in an organization to help harness and capture the potential of human beings when they are aligned with the right goals and see how they can win? What happens when you believe in it and what becomes possible when all of these things come together? This is what excites me and why the process of planning personal, professional and financial goals is my favorite idea in the book.

What is the story of how you applied this idea in your own life? What has he done for you?

Published with permission of the author.

Ten years ago, when I started with the first company I worked with, I was asked what my personal, professional and financial goals were. I still have a copy of the goals I wrote down that day. In my five year goals, I wrote that I wanted to be able to lead a team. I wanted to be able to travel for work. This was before I did any of those things, and at that point I remember thinking I was a long way off from any of those goals.

At the time, I was driving a 1993 Buick Century, so I also wrote “pay for my own car”. I bought my first car six months later and it changed my life. It really had an impact and changed everything about how I reset myself when I’m not feeling motivated and how I taught other team members to go through the process of writing what they are. want.

That way, it’s at the forefront of their minds when they show up for work every day, when they put in overtime, or when they are trying to figure out how to develop. Because the only reason people will thrive is if the image of where they’re going is big enough that they make these sacrifices in the short term. I am a living example of how this process transforms someone. I have helped hundreds of team members do the same while helping hundreds of business owners implement this into their businesses.


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