When small-town girl Nidhi Vadhera got a call from Citigroup to join the sales team in 2003, it’s no wonder it seemed like a big win. However, living in Delhi, she soon realized that all that glitters is not gold.
“I had the option of quitting or continuing. As a professional I struggled with a lot of things – hitting my sales numbers was one of them, but I also wondered if I should always listen to my boss, why my colleague got promoted when I was doing all the work , and if I should pay attention to new opportunities. Those were my constant mindset struggles,” says Nidhi.
Nidhi, however, continued to work at Citigroup for nearly five years and rose through the ranks. It was only during her maternity leave that she decided to take a break.
There were also challenges like finding clients capable of repaying loans in a highly unsecured financial segment, coordination with teams across the country as she had managed the role of PAN India strategic alliances, onboarding and documentation strategic partners and more, she adds.
Over a span of several years, Nidhi has managed multiple portfolios in Delhi/NCR, Kolkata and Bengaluru including Product Management, Portfolio Management, Strategy, Operations, Delivery and Execution to name only a few.
“As I took a sabbatical for maternity, it opened up new opportunities for me in training, coaching and mentoring, and I worked with a variety of public sector and corporate clients including ONGC, HTPC , Citigroup, Harley Davidson, Hilton hotels, Prestige group, Bridge group, Alten India, Manipal group, Imperial hotel, Adin Dental, Aryan Infratech. Here I have trained more than 11,000 sales professionals,” says Nidhi .
Founding vertical hyphen
Through her immense sales experience and her interactions with her peers in the field, Nidhi felt that she had gathered enough research material to write a book, titled “Romancing Targets”.
“While I was writing the book, digital platforms were gaining momentum. It made me think and want to share my knowledge with the entire population of our country. As most of the books are written in English, it was not very useful for the vernacular population. With this vision, I started my YouTube channel where I have reviewed more than 130 books in Hinglish so far.” Authors such as Jim Kwik (Limitless ) and Thomas Erikson (Surrounded By Idiots) enjoyed my work on my Instagram,” Nidhi says. I also got a call from the editor’s office thanking me for reviewing “Top 5 Regrets Of Dying (author Bronnie Ware ) because the video went viral, / and more readers started learning about the book, as a result of which the book was sent for reprint after many years,” Nidhi explains.
That’s not all. Always an accomplished workaholic, Nidhi decided to start a business in the field of sales education and she created Vertical Hyphen. She estimates that in a country like India, which has a population of 1.3 billion, although there are several job opportunities in sales, many do not have the chance to undergo structured learning or to prepare themselves. to the challenges of the business world. No wonder attrition is so high, she adds.
“The central problem I seek to solve is to change people’s mindset and help them come to terms with the fact that whether we are a student or a teacher, a housewife or a startup, a writer or a financial professional, young or old, child or parent, digital agency or manufacturing company, we all sell – whether it’s a product, service or idea.Whether someone’s personal or professional life revolves around the relationships with the people, he sells and he must not only develop a positive mindset towards selling, but also learn the necessary skills and strategies,” explains Nidhi.
With his YouTube channel, Nidhi also understood the full potential of volumizing a business by getting into edtech. Today, his company Vertical Hyphen caters to three verticals – B2B corporate training, digital learning (edtech) and SME consulting for sales strategies and business transformation.
“I re-educated myself at almost every stage of my life, whether it was when I decided to start a business, write a book, start a YouTube channel, or get into edtech. Keep learning , surrendering to the right mentors and acting fast is my mantra for success,” says Nidhi.
She adds that going into business seemed like a natural progression. However, the biggest challenge she faced was whether she should operate as a solo entrepreneur targeting a lifestyle business or go all out and build a team to create a growing business.
While Nidhi understands that the challenges are endless and unpredictable as an entrepreneur, she says there is also no guarantee that two players operating in the same market will face the same challenges in business or work. .
Just as Nidhi’s book was on the market, the COVID-19 lockdown came into effect, denying him the privilege of marketing his book through travel and discussion. On the bright side, Nidhi realized she was the first female author to write about sales in India.
“On Instagram, a follower sent me a clipping in Gujarati. My name was now in the competitions – in the General Knowledge section, there was a question, ‘who is the first female author on sale in India?’ Thanks to the book, I got a lot of spotlight in terms of media coverage, including RedFM, several keynote speeches, interviews on YouTube, Insta and Facebook,” says Nidhi.
Vertical Hyphen operates on three levels: it offers B2B training, works closely with SME clients for business transformation, and offers digital learning on sales-related topics.
Along with growing as a team, getting more clients, and creating more digital content, Nidhi’s plans include writing more sales and business-focused books, creating more interact with young people in the country and work closely with the startup ecosystem.
Advising women leaders, Nidhi says, “Women entrepreneurs need to do their homework before deciding to take the plunge. Go for a SWOT analysis to understand what you will gain and what you will lose once you commit to a business. Money should be the last thing that motivates you to do business, because it’s just a byproduct of your excellence and your ability to help people.
She urges women to ask themselves – What is your biggest goal? Why do you want to do what you want to do? Are your reasons strong enough? Would you be able to balance the dual responsibilities of running a home and running a business?