- Hardcover | Harper Business | 252 pages | 699 rupees
- Liberation 12e September 2022
NEW DELHI, September 6, 2022 /PRNewswire/ — Forging Mettle: Nrupender Rao and the Pennar Story by Pavan C. Lall is a unique story of how a business built with ethical, social and environmental concerns at the heart of its values can indeed be profitable and sustainable.
Nrupender Rao took a leap of faith in 1987, buying the loss-making Pennar Steels and hoping to make it profitable. Decades later, the Pennar Group is an established name in multiple diverse businesses.
Sachin Sharmaeditor-in-chief, said“Forging Mettle proves that we can build great organizations on the foundations of values and sustainability. Nrupender Rao is one of the few business leaders in the business world. India. His value system, his integrity and his long-term vision will serve as a model for generations of entrepreneurs to come. We are proud to publish this exceptional book.”
Author, Pavan C. Lall says“In a world where corporate fortunes are made overnight, it is possible to lose sight of what should be the core fundamentals of a business. These include both a focus on people and long-term sustainability that not only enable widespread employment, but also an institution capable of lasting.The creation of Pennar by its founder and entrepreneur Nrupender Rao is one of those fables that remind us of how it is possible to achieve all this, all by doing the right thing.
ABOUT THE BOOK
The Endless Possibilities of a Value-Based Business
Most business owners trace their journeys on their balance sheets, counting how their profits have grown under their business acumen and how quickly they accumulate fame, fortune and sometimes a cult of personality.
A first-generation entrepreneur, Nrupender Rao’s story is as unique as it gets. Born to a politician father, JV Narsing Raowho served as deputy chief minister of Andhra Pradesh, Nrupender took the non-obvious path of his dreams, first at IIT Kharagpur, followed by a master’s degree at Purdue University and a corporate career that included stints at National Cash Register, Coromandel Fertilizers and Union Carbide.
When he took the plunge in 1987, buying the loss-making Pennar Steels company and hoping to make it profitable, many thought it was not a wise move. Decades later, the Pennar Group is an established name in diversified businesses that range from environmental projects, solar projects, steel railings, rail cars and infrastructure components.
In Forge courage, senior journalist Pavan C. Lall tells the story of Nrupender Rao and his entrepreneurial journey. It is also the story of the profitability and sustainability of a company built with ethics and social and environmental concerns at the heart of its values.
ABOUT THE AUTHOR
Pavan C. Lall is a BombayFortune-based author and journalist who has written for the Indian edition of Fortune magazine, the Dallas Business Journal, Moneycontrol, Mint and the Business Standard, on the automotive sector, private equity, real estate, incumbent conglomerates and more Again. Winner of the Citi Journalistic Excellence Award in 2016, what really motivates him, besides the very fast German cars, is to tell great stories that have not been heard.
PRAISE FOR THE BOOK
GV PRASADCO-CHAIR AND CHIEF EXECUTIVE OFFICER, DR REDDY’S LABORATORIES – “Driven by innovation and ahead-of-the-time technologies to address unmet needs in industry and society, here is a dynamic entrepreneur from my city, Hyderabad, who has created several companies over the past decades. Nrupender Rao’s journey has not been linear and has had ups and downs, but what is constant is his commitment to principles and ethical ways of doing business. He showed that ethical entrepreneurship can create tremendous value for all stakeholders.”
SAJAN JINDAL, PRESIDENT, JSW GROUP – “I recommend this book to anyone who believes that entrepreneurship and optimism are the mechanism by which we can create lasting institutions.”
ISR MOHAN REDY, FOUNDING PRESIDENT AND BOARD MEMBER, CYIENT – “Nrupender Rao’s entrepreneurial journey in Forging Mettle gives the reader a front row seat on the roller coaster of starting a business, gaining great traction, facing challenges seemingly insurmountable sudden challenges and existential risks and finally overcoming them. This book illustrates his never say die spirit and his total commitment to ethical management and job creation. In a country like India, one sometimes wonders whether it is possible to build an institution that is cost-effective, principled and caring. Nrupender Rao’s working life was his attempt to answer this question.”
ARUNACHALAM VELLAYAN, VICE-PRESIDENT, GROUPE MURUGUAPPA – “For many entrepreneurs, the definition of a successful business is high profitability, liquidity and market capitalization. The story of Nrupender Rao and Pennar presents a unique philosophy for a company that is rooted in the fact of do good and be good. I recommend this book to any aspiring entrepreneurs who want to understand how to build a principled and ethical institution.”
About HarperCollins India
HarperCollins India publishes some of the best writers from the Indian subcontinent and around the world, releasing around 200 new books every year, with a print and digital catalog of over 2,000 titles spread across 10 editions. Its authors have won almost all major literary awards including Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Prize, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Prize, Publishing Next Prize , Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the best publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India is now the recipient of five Publisher of the Year awards – in 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers.
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SOURCE HarperCollins Publishers India